Five stores. One trusted name.
Locally-owned since 1985 and serving the Rochester and Finger Lakes regions. Pick a location to browse inventory, schedule service, or get directions.
Since
Western NY
Brands
of the Year
Our Story
Meet Kitty Van Bortel
For more than 35 years, Kitty Van Bortel has stayed true to the values that drive her dealerships — kindness, integrity, and the highest standards of service at every interaction.
She began her career as a young woman facing adversity in the male-dominated car business, but that didn't stop her from pursuing her goals. Kitty persevered with determination, drive, and her ability to take care of customers. She proved she could be a sales manager, but eventually saw through the glass ceiling and knew the only way to continue her professional growth was to do it on her own.
Today, Kitty's commitment to her customers and employees is evident in the widespread success of her Subaru, Ford, and Chevrolet dealerships. She is more than a car dealer — she is a well-respected business owner, role model, and philanthropist dedicated to making a positive impact in the community.
- 1985With an investment of only $500, Kitty starts her used car dealership in the front yard of a rented house on Route 96 in Victor, NY.
- 1991Van Bortel Subaru opens its doors and soon becomes one of the largest Subaru retailers in the nation.
- 2001Van Bortel Ford joins the group.
- 2012Van Bortel Chevrolet is added to the family of dealerships.
- 2018A second Subaru location opens with Van Bortel Subaru of Rochester.
The Van Bortel Difference
The same values have guided every store since day one.
Kindness First
Kindness and integrity guide every interaction, from the first hello to years after you drive off.
Award-Winning
A highly acclaimed group of dealerships, recognized as one of the most successful enterprises in the area.
Locally Owned
Family-owned and operated in Western New York since 1985 — not a faceless national chain.
Giving Back
A long-standing commitment to supporting charitable causes and making a positive impact locally.
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Van Bortel Subaru
6327 STATE ROUTE 96
VICTOR, NY 14564
